Users gain new control with Instagram feed algorithm
The new ‘Your Algorithm’ feature on Instagram lets users influence the topics shown and refine their content experience.
Instagram has unveiled a new AI-powered feature called ‘Your Algorithm’, giving users control over the topics shown in their Reels feed. The tool analyses viewing history and allows users to indicate which subjects they want to see more or less of.
The feature displays a summary of each user’s top interests and allows typing in specific topics to fine-tune recommendations in real-time. Instagram plans to expand the tool beyond Reels to Explore and other areas of the app.
Launch started in the US, with a global rollout in English expected soon. The initiative comes amid growing calls for social media platforms to provide greater transparency over algorithmic content and avoid echo chambers.
By enabling users to adjust their feeds directly, Instagram aims to offer more personalised experiences while responding to regulatory pressures and societal concerns over harmful content.
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