USA: 55% of OTT services are subscription only

A study recently published in the USA shows that 55% of the over-the-top (OTT) services in the country have a subscription-only business model. One interesting finding of the study is that the number of services with advertising-reliant models has declined, due to low ad revenues and lack of viewership. Other  business models used for OTT services include transactional, freemium, advertising, and a mix of subscription and transactional. The variety of business models was explained by the fact that providers are trying to differentiate themselves in a market dominated by services such as Netflix, Hulu, and Amazon.