US users turn to RedNote amid TikTok ban threat
Thousands of US users are shifting to RedNote, a Chinese social media app. The app has quickly risen to the top of download charts, offering an alternative space for content creators.
With the potential TikTok ban in the US drawing near, thousands of users are migrating to the Chinese app RedNote, making it the most downloaded app on Apple’s US App Store. Dubbed ‘TikTok refugees,’ these users are rapidly building new communities on the platform, which combines features of TikTok and Instagram to share lifestyle content.
RedNote, known as Xiaohongshu in China, has around 300 million monthly users and is popular among young urban women for sharing tips on fashion, travel, and more. The app has welcomed its new users from the US with open arms, with thousands of posts guiding them on navigating the platform and even learning basic Mandarin phrases.
While TikTok continues to resist demands to sell its US operations, RedNote has seen a surge of interest from users looking to preserve their online presence. Many users, like school canteen worker Sarah Fotheringham and fashion designer Marcus Robinson, say the platform is giving them fresh opportunities to connect and grow their followings.
Despite security concerns surrounding Chinese apps, RedNote’s growing popularity shows that TikTok’s future may face challenges even without a formal ban. Some users report spending more time on RedNote than on TikTok and plan to continue building their presence there regardless of the outcome.
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