UNWTO unveils digital tools to revitalise tourism
The World Tourism Organization (UNWTO) and MUST Travel & Tech announced a partnership to provide a digital tool to promote tourism aiming at allowing travelers to share their experiences to revitalise the sector while promoting sustainability. The tool will also help advance smart cities alongside destinations that incorporate technology and innovation in their development. Within this cooperation, the UNWTO will contribute with its tourism intelligence to the users of the tool in order to ensure that relevant and verified content is combined with data for making informed and evidence-based decisions. ‘We welcome innovative ideas and technologies that allow the creation of global and regional innovation ecosystems aimed at accelerating the recovery of tourism for development,’ noted UNWTO Secretary-General Zurab Pololikashvili.