UK Competition and Markets Authority launched a new phase of the ‘Online Rip-Off Tip-Off’ campaign
UK authority launched a new phase of the ‘Online Rip-Off Tip-Off’ campaign to combat misleading price reduction and urgency claims.
On 29 March 2023, the UK Competition and Markets Authority (CMA) released the next phase of its ‘Online Rip-Off Tip-Off’ campaign, asking consumers to report online rip-offs using a new digital form.
CMA also published a letter to UK businesses providing information regarding its ‘online red lines’ on the misleading price reduction and urgency claims. The deceptive online sales tactics used by companies include, among others: pressure selling, hidden charges, subscription traps, and fake reviews.