Tinder trials face scans to verify profiles

Face recognition trial aims to boost trust on Tinder.

Tinder expands face check feature to US market

Tinder is trialling a facial recognition feature to boost user security and crack down on fraudulent profiles. The pilot is currently underway in the US, after initial launches in Colombia and Canada.

New users are now required to take a short video selfie during sign-up, which will be matched against profile photos to confirm authenticity. The app also compares the scan with other accounts to catch duplicates and impersonations.

Verified users receive a profile badge, and Tinder stores a non-reversible encrypted face map to aid in detection. The company claims all facial data is deleted when accounts are removed.

The update follows a sharp rise in catfishing and romance scams, with over 64,000 cases reported in the US last year alone. Other measures introduced in recent years include photo verification, ID checks and location-sharing tools.

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