Trump-backed crypto project gains 100,000 signups before token launch

The ERC-20 governance token, built on the Ethereum blockchain, will enable users to engage in decentralised finance activities like borrowing and lending.

Trump’s endorsement of his $TRUMP meme coin caused a brief surge in price, but concerns remain over its regulatory implications and potential financial conflicts.

World Liberty Financial, a crypto project backed by Donald Trump, has secured over 100,000 signups ahead of its WLFI token launch on 15 October. The WLFI token, built on Ethereum as an ERC-20 asset, will serve as the governance token for the decentralised finance (DeFi) platform, allowing users to borrow, lend, interact with liquidity pools, and transact with stablecoins. In the US, however, only accredited investors will have access.

The platform’s team, including Zak Folkman, reiterated its plans to raise $300 million through the WLFI token sale, aiming for a $1.5 billion valuation. The project will initially launch on Ethereum with plans to expand to layer-2 networks. Former President Trump has pledged to turn the US into the world’s ‘crypto capital’ if elected in November, as he leads Kamala Harris by 9% on the Polymarket betting platform.