Trump’s new cryptocurrency venture draws attention
Former US president embraces digital finance, promising to transform the US into the ‘crypto capital’.
Donald Trump has unveiled a new cryptocurrency business, World Liberty Financial, during a live event on X Spaces. However, few details were provided about the company, its formation, or financing. The timing of the launch, just before the upcoming election, is unusual, but Trump aims to attract digital asset advocates.
The former president, once a critic of cryptocurrencies, has now embraced them, pledging to make the US the ‘crypto capital of the planet’. He promises minimal regulation and a national bitcoin reserve. This shift is seen as part of his strategy to appeal to tech-savvy voters.
Trump’s two sons, Eric and Donald Jr., have actively promoted the project, claiming it will revolutionise digital asset finance. Despite these bold statements, specifics about how World Liberty Financial will operate remain unclear.
Trump’s cryptocurrency move, combined with his evolving stance on digital assets, signals his focus on emerging financial technologies as a key aspect of his re-election campaign, looking to capitalise on the growing interest in the sector.