Starlink adds Grok AI chatbot to improve customer support

Broadband customers can now turn to Grok AI for help, prompting debate over efficiency, reliability, and the future role of human staff.
Innovation in satellite broadband continues as Starlink adds an AI chatbot, reflecting a wider shift towards automated customer support across global connectivity services.

A Grok-powered AI support tool has been added to Starlink’s website, expanding automated help for broadband users. The chatbot builds on a similar service already available through the company’s mobile app.

Users can access the chatbot via the checkout support page, receiving a link by email. Responses are limited to Starlink services and usually appear within several seconds.

The system is designed to streamline support for millions of users worldwide, including rural UK customers. Public opinion remains divided over the growing reliance on AI instead of human support staff.

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