Spotify launches Ads Exchange and Gen AI ads in India
With the launch of SAX in India, Spotify enhances advertisers’ ability to track performance and maximise ad reach across multiple formats, including future podcast ads.
Spotify has introduced its Ads Exchange (SAX) and Generative AI-powered advertisements in India, following a successful pilot in the US and Canada.
The SAX platform aims to give advertisers better control over performance tracking and maximise reach without overloading users with repetitive ads.
Integrated with platforms such as Google DV360, The Trade Desk, and Magnite, SAX enables advertisers to access Spotify’s high-quality inventory and enhance their programmatic strategies. In addition to multimedia formats, podcast ads will soon be included.
Through Generative AI, advertisers can create audio ads within Spotify’s Ads Manager platform at no extra cost, using scripts, voiceovers, and licensed music.
An innovation like this allows brands to produce more ads in shorter intervals with less effort, making the process quicker and more efficient for reaching a broader audience. Arjun Kolady, Head of Sales – India at Spotify, highlighted the ease of scaling campaigns with these new tools.
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