Somerset to introduce AI cameras for road safety

Police are using AI technology on the A361 to catch speeders and drivers using mobile phones.
Avon and Somerset Police are taking measures, including using unmarked cars, speed detection, and AI technology, to address the issue.

Authorities in South West England are set to introduce new AI cameras on the A361 near Frome, Somerset, in a bid to reduce road deaths after a rise in serious crashes. The technology will be used to detect speeding, mobile phone use, and seatbelt violations. Nine people have died on this road in less than two years.

The Avon and Somerset Police have already taken action, positioning unmarked cars and using speed detection equipment on the A361. Since the start of 2023, there have been 22 serious or fatal accidents along the route. Officials aim to improve public confidence in road safety measures.

The parents of two sisters killed in a high-speed crash on the A361 last year have criticised the lack of action. They believe better speed controls could have prevented the deaths of Madison and Liberty North, aged 21 and 17, who died in July 2022.

Local authorities, led by MP Anna Sabine, are also planning further safety measures. These include improving road signage, enhancing visibility, and urging drivers to adopt safer behaviours when navigating these fast A-roads.