The Browser Company unveils a paid plan for AI browser

Dia’s Pro plan marks The Browser Company’s first revenue-generating subscription service.

The Browser Company has introduced a $20 monthly Pro subscription for Dia, its AI-powered web browser, offering unlimited access to advanced chat and skills features.

Free users will now encounter limits on AI usage, although light users engaging with AI a few times a week can still use the browser without paying. CEO Josh Miller mentioned plans to launch multiple subscription tiers, ranging from $5 to several hundred dollars, based on different feature sets.

The Pro plan was briefly available online before being removed, but it is now accessible again through Dia’s settings. It marks The Browser Company’s first paid offering following its previous success with the Arc browser.

The Browser Company has secured $128 million in funding from investors, including Pace Capital and several prominent tech leaders such as Jeff Weiner and Dylan Field.

The launch comes amid intensifying competition in the AI browser space, with rivals like Perplexity’s Comet, Opera’s upcoming Neon browser, and AI integrations from Google and Microsoft vying for user attention.

The Browser Company’s subscription model aims to capitalise on growing interest in AI-enhanced browsing experiences.

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