SoftBank and OpenAI bring enterprise AI revolution to Japan
The new Crystal intelligence project is set to revolutionise corporate management in Japan by integrating advanced AI tools into daily operations and improving efficiency across industries.
SoftBank and OpenAI have announced the launch of SB OAI Japan, a new joint venture established to deliver an advanced enterprise AI solution known as Crystal Intelligence. Unveiled on 5 November 2025, the initiative aims to transform Japan’s corporate management through tailored AI solutions.
SB OAI Japan will exclusively market Crystal Intelligence in Japan starting in 2026. The platform integrates OpenAI’s latest models with local implementation, system integration, and ongoing support.
Designed to enhance productivity and streamline management, Crystal Intelligence will help Japanese companies adopt AI tools suited to their specific operational needs.
SoftBank Corp. will be the first to deploy Crystal intelligence, testing and refining the technology before wider release. The company plans to share insights through SB OAI Japan to drive AI-powered transformation across industries.
The partnership underscores SoftBank’s vision of becoming an AI-native organisation. The group has already developed around 2.5 million custom GPTs for internal use.
OpenAI CEO Sam Altman stated that the venture marks a significant step in bringing advanced AI to global enterprises. At the same time, SoftBank’s Masayoshi Son described it as the beginning of a new era where AI agents autonomously collaborate to achieve business goals.
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