Russian e-commerce firm Ozon starts selling goods via parallel imports mechanism

Russian e-commerce company Ozon has begun selling products through parallel imports to provide a variety of items, such as smartphones, to Russian consumers. This move is in an effort to combat counterfeit products on their platform by ensuring supplier confirmation of product authenticity.

The Russian-based e-commerce firm Ozon has started selling goods through a parallel imports mechanism on its platform, the company confirmed to Reuters.

Ozon claims to offer a range of items to Russian customers, including smartphones and their components. It also aims to prevent the appearance of counterfeit products on its platform by requesting suppliers confirm the products’ originality.