Reimagining the Internet as a mosaic of regional cultures

Traffic patterns and myriad other characteristics of Internet use have been mapped. A new project, Reimagining the Internet as a mosaic of regional cultures conducted an ethnological analysis to compare regional cultures, and measure how particular regional cultural communities stand out on the Internet, and the strength of their online activities.

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The Internet as Global Usage: 2009 (left), 2011, 2013 (right). The dots are websites and the lines represent the existence of significant traffic overlap between them. These show that global Web usage clusters itself into many communities of websites based on shared traffic. What the member websites of these clusters have in common with each other allows us to identify them as expressions of online regional cultures (see legend).