OECD examines young people’s social media use

The OECD has warned that young people are growing up in a social media age that offers opportunities for creativity and connection, but also creates risks for learning, well-being and online safety.

In a new Digital Economy Paper, ‘Growing up in the social media age’, the OECD reviews research on young people’s social media use and analyses data from the 2022 Programme for International Student Assessment. The paper focuses mainly on 15-year-olds and examines links between social media use, academic outcomes, creative thinking and policy responses.

The OECD says social media is almost universal among 15-year-olds. Around 95% report browsing social media daily, while 88% report communicating or sharing digital content on social platforms. On average, 15-year-olds across the OECD spend almost 35 hours a week on social media.

The paper says the evidence on social media and well-being remains complex. Excessive use is often associated with negative outcomes, but correlations do not prove that social media directly causes lower academic performance, poorer mental health or reduced well-being.

The OECD finds that moderate social media use is associated with stronger academic performance than either no use or heavy use. Mathematics performance is highest among students who use social media moderately, while performance tends to decline as time spent on social media exceeds 3 hours a day.

Creative thinking follows a similar pattern. Scores peak at moderate levels of browsing social media, usually one to three hours per day, but decline when students spend more than one hour communicating or sharing digital content.

The paper also notes that school mobile phone bans are becoming more common, but implementation remains difficult. Across the OECD, 29% of 15-year-olds in schools that ban mobile phones still reported using their phone at school several times a day.

The OECD says governments need balanced policies that help young people benefit from social media while protecting them from risks, and that safeguards should also respect freedom of expression, privacy, innovation and fair competition.

Why does it matter?

The OECD paper is useful because it pushes the debate beyond a simple ‘ban or allow’ framing. It shows that young people’s social media use is widespread and often excessive, yet moderate use can be associated with positive outcomes. For policymakers, the challenge is to design rules on school phone use, age limits and platform obligations that protect children without cutting them off from digital participation, creativity and social connection.

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