New study found consumers in Saudi Arabia continue to spend more time online

The camera and media company Snap’s new report revealed that consumers in Saudi Arabia are spending more of their time online amid the COVID-19 pandemic, which has also accelerated the trend for mobiles. According to the report, media consumption has increased across every screen type since the beginning of the crisis. Almost all consumers watch some form of video on their phones daily, while 87% watch more videos on their smartphones than they did a year ago. ‘We have seen a drastic shift in how people choose to communicate and consume media and mobile video has become at the forefront of storytelling. With mobile media proving more popular in Saudi Arabia than any other medium, now is the time for brands to transition into an exciting new space that offers higher engagement and better payoffs,’ noted Snap MENA Regional Director Hussein Freijeh.