New Google feature highlights verified companies

Verified check marks appear in search results.

Google, Chrome, Cookies, UK, CMA

Google is testing a new feature that adds blue check marks next to verified companies in its search results to help users identify trustworthy sources, a company spokesperson confirmed on Friday. This move aims to protect users from fraudulent websites that impersonate official businesses, potentially spreading false information and damaging brands.

The spokesperson mentioned that Google frequently tests new features to help users identify credible businesses online, with this checkmark initiative being a limited trial. While Google already employs automated systems to block ‘scammy’ or fake content from its search results, this additional feature offers an extra level of verification.

According to The Verge, some users have noticed these blue checkmarks next to official site links for companies like Microsoft, Meta, and Apple. However, the feature is not yet widely available, suggesting that Google is still in the early stages of testing.