Irish consumer protection commission has published the new guide that should help online business to meet their obligations in this field. The focus of this guide is in interpretation of Consumer Rights Directive and it was created as result of survey conducted over 200 companies. The biggest discrepancies in interpretation were in refund policy, right of consumers to cancellation, return of their purchase, time-frames for exercising rights, etc. All of these concerns and many others are clarified in this guide.
Consumer trust is one of the main preconditions for the success of e-commerce. E-commerce is still relatively new and consumers are not as confident with it as with real-world shopping. Consumer protection is an important legal method for developing trust in e-commerce.