New Captions feature generates videos for websites
The app will help small businesses create videos effortlessly.
Captions, an AI-powered video editing app, has introduced a new tool that manages content publishing schedules for websites and generates videos on relevant topics. This tool analyses a site to collect content, keywords, service offerings, and key selling points, creating a customised content plan. Currently, the emphasis is on producing videos for social media platforms such as Instagram Reels and TikTok, with plans to explore additional formats in the future.
The tool is designed to support small businesses like cafes and dental clinics by showcasing their offerings and seasonal trends. In June, Captions launched a feature that enables users to automatically create and edit videos using 12 AI characters. This new tool utilises a business’s existing content and relevant trends to generate video prompts, allowing sellers to create a digital twin and incorporate their brand identity, including custom colours, logos, and fonts.
Captions CEO Gaurav Misra highlighted that the tool assists businesses lacking resources to create high-quality content, enabling them to build an online presence without requiring advanced video production skills. He envisions a future where businesses can incorporate more of their web pages into the AI content planning process. Recently, Captions secured $60 million in Series C funding, which will be used to enhance its AI capabilities. The company offers paid plans, including Max at $25 per month and Scale at $70 per month.
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