Mobily transforms telecommunications with AI, supporting Saudi Arabia’s Vision 2030

Mobily is leveraging AI to revolutionise the telecommunications industry, particularly in the Middle East. By aligning with Saudi Arabia’s Vision 2030, Mobily is using AI to drive growth and innovation. The company’s AI-driven solutions improve network efficiency, enhance customer experience, and boost business agility, positioning Mobily as a leader in the region’s telecom sector.

Through predictive maintenance, Mobily ensures network reliability, while AI-powered customer service chatbots and analytics platforms optimise performance and provide personalised services to meet the growing demands of digital consumers. Mobily also places a strong emphasis on enhancing the customer experience through AI. The company uses AI to offer personalised support, analyse customer data to deliver tailored recommendations, anticipate needs, and provide proactive service. AI-powered tools like chatbots and virtual assistants streamline customer service, resulting in faster response times and improved satisfaction.

Additionally, Mobily ensures its use of AI adheres to strict ethical standards, prioritising data privacy, transparency, and fairness. With robust encryption, user consent practices, and bias mitigation strategies, Mobily safeguards customer information while building trust through ethical AI use.

Mobily also focuses on building and developing AI talent. The company collaborates with universities to create internship programs and invests in continuous learning initiatives for its employees, fostering a culture of innovation and ensuring that the organisation stays ahead in AI advancements. Furthermore, Mobily emphasises cross-departmental collaboration to integrate AI effectively across marketing, operations, and other business units.