Mixx and MVola services grow under Axian’s partnership with Mastercard
New Axian–Mastercard collaboration strengthens mobile-payment access across key African markets.
Axian Group has entered a strategic partnership with Mastercard to expand digital payment services across its mobile network markets. The collaboration covers virtual and physical cards under the Mixx and MVola brands. Both companies say the tools will enable safer, faster cross-border payments.
Consumers will activate and top up virtual cards via the Mixx and MVola apps in markets such as Madagascar and the Comoros. Axian says real-time monitoring features will simplify international transactions. The rollout is designed to broaden financial access through mobile channels.
Axian’s fintech lead, Erwan Gelebart, says the initiative will help SMEs and entrepreneurs in Senegal and Togo adopt secure mobile-payment tools. He argues the partnership strengthens local digital ecosystems. Mastercard sees the cooperation as part of wider financial-inclusion efforts.
Mastercard executive Mete Guney says the collaboration will expand secure digital-payment infrastructure in Tanzania and neighbouring regions. He says new services aim to improve how people pay and get paid. The companies plan phased deployment as demand grows.
Axian rebranded its mobile units to Yas in 2024 across Madagascar, Comoros, Senegal, Togo and Tanzania. Its financial services arms now operate as Mixx by Yas. The new merchant and card tools build on this unified-market strategy.
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