Microsoft upgrades Copilot for better user engagement

Microsoft has updated its consumer AI assistant, Copilot, giving it a friendlier voice and the ability to analyse web pages while users browse. This enhancement is part of a broader initiative led by Mustafa Suleyman, CEO of Microsoft AI, who noted that a diverse team of creative professionals, including psychologists and comedians, is refining Copilot’s tone and style to set it apart in the crowded AI market.

In a demonstration of the upgraded Copilot, the AI suggested a housewarming gift by recommending popular olive oils after engaging in a conversation about the user’s preferences. This update, which started rolling out on Tuesday, marks one of the initial efforts from Suleyman’s newly established division dedicated to consumer products and technology research.

Although Microsoft is well-known for its business software, it is encountering significant competition in the consumer market, particularly from Google’s search engine. Launched last year, Copilot seeks to attract more users with its improved voice capabilities, making interactions feel more engaging and responsive. New features for Copilot Pro subscribers, such as ‘Think Deeper,’ will enable users to assess their options, while the upcoming ‘Copilot Vision’ function will allow users to interact with content in their Microsoft Edge browser without retaining any data.

Suleyman envisions Copilot as a digital companion that continuously learns from users’ interactions across different Microsoft platforms, such as Word and Windows, with their consent. He noted that Bill Gates is excited about the AI’s capabilities, especially the potential for Copilot to read and parse emails, suggesting that these features are on the horizon.