Meta’s ‘Vibes’ feed lets users scroll and remix entirely AI-generated videos
With the launch of Vibes, Meta moves beyond chatbots into fully synthetic video content, enabling creation, remixing and cross-posting to Instagram and Facebook.
Meta Platforms has introduced Vibes, a new short-form video feed built entirely around AI-generated content, available within its Meta AI app and on the meta.ai website.
The feed allows users to browse videos generated by creators and communities, start videos from scratch via text prompts or upload visual elements, and remix existing videos by adding music or changing styles. Users can then publish these clips to the Vibes feed or cross-post to Instagram Stories, Facebook, and Reels.
Meta says the goal is to make the Meta AI app a hub for creative video generation: ‘You can bring your ideas to life … or remix a video from the feed to make it your own.’ While Meta noted the feature is launching as a preview, it also points to broader ambitions in generative video as part of its AI strategy.
However, media commentary is already acknowledging scepticism. Early feedback has labelled some of the feed’s output as ‘AI slop’, mass-produced synthetic videos that lack authentic human creativity, fueling questions about quality and user demand.
Meta’s timing comes amid heavy investment in its AI efforts and a drive to monetise generative video content and new creator tools. The company sees this as more than experiment, potentially a new vector for engagement and distribution inside its social ecosystem.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!
