Meta and Blumhouse test AI video tool for filmmakers

Filmmakers tested Movie Gen, Meta’s AI-powered tool, to explore new ways of creating videos from written inputs.
Meta partnered with Blumhouse to trial Movie Gen, an AI tool that transforms text prompts into 1080p videos with sound.

Meta has joined forces with Blumhouse, the Hollywood studio renowned for horror films, to test its new AI-driven video tool called Movie Gen that creates custom 1080p videos with sound using text-based inputs, offering filmmakers innovative ways to visualise their ideas.

The pilot project engaged prominent filmmakers, including Aneesh Chaganty, Casey Affleck, and The Spurlock Sisters, who integrated AI-generated clips into their films. Chaganty’s work is already featured on the Movie Gen website, with other contributions set to appear soon. The collaboration demonstrates how AI can become a creative partner, expanding artistic possibilities through responses to text prompts and advanced sound effects.

Blumhouse CEO Jason Blum praised the initiative, stating that these tools could empower artists to tell better stories and stressed the importance of involving creators early in the development phase. Meta aims to continue refining the tool by extending the pilot programme through 2025, encouraging user feedback to enhance its capabilities.

Alongside this initiative, Meta has expanded its AI chatbot, Meta AI, to 21 markets, including the UK and Brazil. Seen as a competitor to ChatGPT, Meta AI supports multiple languages, targeting 500 million monthly active users globally.