Meta to restrict access to teenagers’ data

Meta intends to impose new restrictions on advertisers’ access to the data of teenage users of Facebook and Instagram. Starting February 2023, advertisers will not be able to see teenage users’ gender or the type of posts they engage with. Only the user’s age and location will be used to show advertising.

In another change to be introduced in March 2023, new controls will allow teenage users to choose to ‘see less’ of certain types of adverts in both Facebook and Instagram.

Meta had previously put in place restrictions to stop advertising for teenagers based on their interests and activities.