Meta discovers ‘likely AI-generated’ content praising Israel

This is the first report to reveal the use of text-based generative AI technology in influence operations.

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Meta reported finding likely AI-generated content used deceptively on Facebook and Instagram, praising Israel’s handling of the Gaza conflict in comments under posts from global news organisations and US lawmakers. This campaign, linked to the Tel Aviv-based political marketing firm STOIC, targeted audiences in the US and Canada by posing as various concerned citizens. STOIC has not commented on the allegations.

Meta’s quarterly security report marks the first disclosure of text-based generative AI technology used in influence operations since its emergence in late 2022. While AI-generated profile photos have been identified in past operations, the use of text-based AI raises concerns about more effective disinformation campaigns. Despite this, Meta’s security team successfully disrupted the Israeli campaign early and maintained confidence in their ability to detect such networks.

The report detailed six covert influence operations disrupted in the first quarter, including an Iran-based network focused on the Israel-Hamas conflict, which did not use generative AI. As Meta and other tech giants continue to address potential AI misuse, upcoming elections in the EU and the US will test their defences against AI-generated disinformation.