Mastercard expands AI strategy with new payments model

A shift towards AI-driven infrastructure is reshaping how Mastercard delivers services across payments, analytics and digital ecosystems.

Mastercard

Mastercard has introduced a generative AI foundation model trained on billions of anonymised transactions. The model is designed as a backend system to power insights across payments and commerce services.

The company plans to extend AI use beyond fraud detection into cybersecurity, loyalty programmes and small-business tools. The model is being developed with support from Nvidia and Databricks technologies.

Earlier AI tools focused on fraud detection, significantly improving accuracy and reducing false positives. The new model marks a shift towards a broader infrastructure approach across multiple products.

This move aligns with Mastercard’s growing reliance on value-added services, which generated over $13 billion in revenue. These services include security, analytics and digital payment solutions beyond the core network.

Competitors such as Visa and PayPal are also expanding AI-driven commerce platforms. The race is intensifying as firms build integrated systems for payments, automation and intelligent services.

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