The international organisation for standardization (ISO) assembled a working group on drafting the cybersecurity standards around consumer’s electronics to ensure the consumer privacy is embedded into the design. This standard is also referred as ‘privacy by design’ standard. The ISO project committee, ISO/PC 317 will also look at the impact of artificial intelligence, data protection and sharing economy on the future of consumer experience. Working group will work having on mind the set of standards related to the cybersecurity and consumers electronics (IT Security techniques). The concept of privacy by design is already featured in a recent EU General Data Protection Regulation.