Investors fear that Facebook ad revenue will decline as a result of Apple privacy changes
Investors fear that Facebook ad revenues will be hurt more than other big tech companies due to change on Apple’s iPhone privacy settings. The statement came after missed revenue targets in the past week. Apple’s change prevents advertisers from tracking iPhone users without their consent in all markets and not only in the EU. Companies have reported they are not able to accurately measure whether their ads led to website visits or sales. Facebook’s business model deeply relies on advertising and its ability to tell companies the profile of their consumers. Facebook admits that Apple’s change has reduced its profits and makes it more difficult for companies to advertise on the platform.