Internet in local Indian languages could add 200 million new users
The Internet and Mobile Association of India (IAMAI) and Kantar IMRB have released a report ‘Internet in Indic’, suggesting that providing Internet in Indic or local Indian languages could be a key motivator to encourage 23% of non-users to go digital in India, which is approximately 200 million. The report mentions that currently, Indic content accounts for barely 0.1% of the worldwide Internet content. In contrast, China has the highest number of Internet users, using the Mandarin script which is today the second most popular language on the Internet. The report recommends that in order for India to increase Internet adoption, an Indic Internet ecosystem needs to be developed.