Instagram promises new generative AI features
AI-driven editing features will enable creators to change backgrounds, appearances, and more on Instagram.
Instagram is developing advanced AI-powered tools to enhance video editing capabilities for creators. These tools, expected to launch next year, will allow users to modify nearly any element of their videos through simple text prompts, according to Instagram head Adam Mosseri. The features will be powered by Meta’s Movie Gen AI model.
The teased tools aim to give creators unprecedented control over their content. Users will be able to alter appearances, change outfits, transform backgrounds, and add virtual accessories like jewellery with ease. Previews demonstrated seamless effects, including snowy backdrops and puppet-like animations, offering a glimpse into the platform’s evolving creative possibilities.
Meta’s Movie Gen, introduced in October, enables video creation and editing through text prompts but was not initially made public. Instagram’s planned integration marks a significant shift, positioning the platform as a leader in AI-driven video innovation. Competitors such as OpenAI and Adobe have also been advancing similar technologies.
Creators are anticipated to benefit greatly from these developments as Instagram seeks to empower them with more sophisticated tools. The move signals Meta’s broader ambitions to redefine video editing in the social media landscape.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.
