Instagram head explains why ads feel like eavesdropping
In a video statement, Mosseri said eavesdropping would breach privacy, drain batteries, and trigger alerts, dismissing claims that Instagram listens to conversations for targeted advertising.
Adam Mosseri has denied long-standing rumours that the platform secretly listens to private conversations to deliver targeted ads. In a video he described as ‘myth busting’, Mosseri said Instagram does not use the phone’s microphone to eavesdrop on users.
He argued that such surveillance would not only be a severe breach of privacy but would also quickly drain phone batteries and trigger visible microphone indicators.
Instead, Mosseri outlined four reasons why adverts may appear suspiciously relevant: online searches and browsing history, the influence of friends’ online behaviour, rapid scrolling that leaves subconscious impressions, and plain coincidence.
According to Mosseri, Instagram users may mistake targeted advertising for surveillance because algorithms incorporate browsing data from advertisers, friends’ interests, and shared patterns across users.
He stressed that the perception of being overheard is often the result of ad targeting mechanics rather than eavesdropping.
Despite his explanation, Mosseri admitted the rumour is unlikely to disappear. Many viewers of his video remained sceptical, with some comments suggesting his denial only reinforced their suspicions about how social media platforms operate.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!