Google under EU regulators’ fire for its alleged monopoly on the online advertising business

With the Digital Services Act (DSA) and the Digital Markets Act (DMA) undergoing negotiations, Google became one of the main targets of the EU’s digital regulation regime for its advertising business. Experts like European Publishers Council’s Angela Mills-Wade have accused Google of being the “super-manager” of online advertisement, acting as the buyer, seller, and intermediary at the same time. The EU commission has long probed into whether Google is indeed monopolising digital advertisement, which would be an important battleground under the DSA and the DMA. The former will heavily intervene with targeted advertising and the latter will prohibit potential digital market monopoly and power abuses. The two Acts will undergo political negotiations and scrutiny at the European Parliament and European Council later this year.

Source: The Financial Times