Google outlines AI-driven measures against online scams and fraud

Google has outlined new and existing measures to tackle online scams and fraud ahead of the second EMEA Anti-Scams and Fraud Summit, hosted by the Google Safety Engineering Centre in Zurich.

The company said the summit brings together representatives from governments, technology companies, consumer groups and academia to discuss collective responses to increasingly sophisticated scams. Google said its approach combines AI-driven protections across its products with wider cooperation involving industry and public authorities.

Google highlighted the use of AI-powered systems in services including Gmail, Chrome, Search, Ads and Phone by Google. The company said Gmail blocks more than 99.9% of spam, phishing and malware, while Search filters out hundreds of millions of spam-related pages daily. It also said its systems caught more than 99% of policy-violating ads before they reached users in 2025.

User-facing tools are also part of the company’s anti-scam strategy. Google pointed to Security Checkup, Passkeys, 2-Step Verification, Circle to Search and Google Lens as tools that can help users strengthen account protection and verify suspicious messages or content.

The company also highlighted public awareness and education initiatives, including Be Scam Ready, a game-based programme that uses simulated scam scenarios to help users recognise common tactics. Google said a previous Google.org commitment of $5 million is supporting anti-scam initiatives in Europe and the Middle East, including work by the Internet Society and Oxford Information Labs.

Google also referred to cooperation through the Global Signal Exchange, a threat-intelligence sharing platform for scams and fraud. As a founding partner, Google said it both contributes to and draws from the platform, which now stores more than 1.2 billion signals used to identify and disrupt criminal activity.

The company said it also works with law enforcement agencies, including the UK’s National Crime Agency, and participates in the Industry Accord Against Online Scams and Fraud. Google also pointed to legal actions against scam operations and botnets, including cases involving Lighthouse and BadBox.

Why does it matter?

Online scams are increasingly industrialised, cross-platform and supported by AI-enabled tactics, making them difficult to address through product-level security alone. Google’s approach shows how major technology companies are combining automated detection, user education, threat-intelligence sharing and law enforcement cooperation to respond to fraud. The wider policy issue is how much responsibility large platforms should bear for detecting and disrupting scams before they reach users.

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