GenAI comes to Spotify ads in US and Canada
New ad tools let Spotify users target audiences using AI-powered features.
Spotify has announced a suite of new advertising tools and features, including generative AI capabilities, at its recent Spotify Advance event in New York.
Designed to simplify ad creation and targeting, the initiative, branded as Spotify GenAI Ads, aims to help advertisers generate scripts and voiceovers at no extra cost.
Advertisers can also collaborate with Spotify’s in-house creative agencies to develop campaigns, while upgraded tools on the Spotify Ad Exchange (SAX) offer access to logged-in users through real-time auctions.
Integration with platforms such as Google Display & Video 360, The Trade Desk, Magnite, and Yahoo DSP further enhances reach and targeting options.
A new Spotify Ads Manager tool is also being rolled out in the US and Canada, providing advanced audience segmentation and performance tracking for tailored campaigns. These innovations reflect Spotify’s growing focus on personalisation and automation in digital advertising.
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