Foundem founders’ fight with Google reaches final ruling after 15 years

Shivaun and Adam Raff, founders of the now-closed price comparison site Foundem, recently concluded a 15-year legal battle against Google, which resulted in a record-breaking €2.4bn (£2bn) fine against the tech giant. The dispute began when Foundem’s online visibility plummeted due to a Google penalty shortly after the site’s 2006 launch. The Raffles believed it was an error but later suspected Google was deliberately pushing their site lower in search results to favour its own shopping services.

Following years of appeals, the European Court of Justice ruled against Google in 2024, upholding the European Commission‘s 2017 decision that Google had abused its market dominance by demoting competing shopping services. Although Foundem’s closure in 2016 made the victory bittersweet, the case has had lasting regulatory implications, prompting the European Commission to investigate Alphabet, Google’s parent company, for ongoing anti-competitive practices under the Digital Markets Act.

The Raffs, whose site once allowed users to compare a wide range of products, fought for years with little initial success, escalating the case to regulators in Brussels in 2010. Google argued its changes since 2017 comply with the EU ruling and benefit hundreds of price comparison sites, but the Raffs maintain that Google’s practices continue to stifle competition.

The couple’s legal journey has taken a toll, but they are still pursuing a civil damages claim against Google, scheduled for 2026. Their fight is seen as a pivotal moment in Big Tech regulation, underscoring their determination to challenge anti-competitive behaviour.