The UN Conference on Trade and Development (UNCTAD) eTrade kicked off a new women masterclass to help empower and build the skills of women digital entrepreneurs in the East region as well as explore opportunities amid the COVID-19 crisis. The first virtual masterclass, which is convened on 8–10  July 2020, is open to the public and broadcasted live. The three-day event targets established women digital entrepreneurs from Kenya, Rwanda, Tanzania, and Uganda. It is designed around networking, learning, and policy engagement sessions that explore gender-related challenges and promote more inclusive policymaking. ‘We need to use this moment to ensure women, especially those in the developing world, have a seat at the table and are able to harness the digital gains,’ emphasised Shamika UNCTAD’s technology and logistics director N. Sirimanne.