Elon Musk wants creators earn a living on Twitter
Twitter expands its business model to allow content creators to share in ad revenues.
Twitter’s CEO, Elon Musk, expands Twitter’s business model to allow content creators to share in advertisements revenue. Last year, creators were able to monetise content on their pages, using the Creator Subscriptions program. Those who do receive total revenue in the first year of signing up, except the fees charged for interlinking credit card networks to merchant accounts. With this new feature, Twitter’s Creator Ad Revenue Sharing program, creators can sign up for the two programs separately. Ad’s Revenue Sharing is for now only available to a select group of users in countries where Stripe supports payouts. To be eligible, users must:
- Be subscribed to Twitter Blue or Verified Organisations.
- Have at least 5M impressions on their posts within the last three months
- Pass human review from Creator Monetisation Standards.
Those who have already signed up for the Creator Subscription program and received approval for the Ads Revenue Sharing program will be invited to sign up with Stripe and must continue to adhere to Creator Subscription policies. Twitter announced that the application process will be unveiled soon.