[Dot]africa flag begins its journey towards Mt Kilimanjaro
Following the launch of the .africa Generic Top Level Domain (gTLD) name, it has become imperative to build awareness to encourage quick adoption. A team dubbed the ‘Summit team’ have been commissioned by the .africa gTLD Registry to embark on a two-week long trek up Mt Kilimanjaro in Tanzania, in January 2018. The journey will take place from 5 to 23 January 2018. Climbing the highest peak on the continent as captured on the Summit team’s website will ‘signify the great heights that Africans have climbed to launch one domain name for the entire African continent’. Among other things, the objective of the climb will build awareness, encourage adoption and build a sense of pride and ownership among Africans on the usage of the .africa domain.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.