Digital Accessibility: The Billion-Customer Opportunity for Brands

When the COVID-19 pandemic struck—in many cases making digital the only channel through which customers could engage with brands—many companies realized for the first time the importance of digital accessibility. And that’s a good thing, because creating accessible experiences is critical for any company that wants to tap into the 1-billion-strong market of people with disabilities who possess $1.9 trillion in annual disposable income. This number doesn’t even include the rapidly growing, over-65 population experiencing decreases in fine motor skills, vision and the ability to multitask—all potential obstacles to using many of today’s technologies if accessibility isn’t considered.