Digital in 2016: a comprehensive study of digital, social and mobile usage around the world

We Are Social has published Digital in 2016, a 243-page report that maps global digital, social and mobile usage. The report includes infographics concerning digital penetration, time spent on the Internet, mobile web traffic, e-commerce, and social media, all broken down by region and country. The report identifies the following trends:

  • mobile is dramatically changing everything; from conversations to m-commerce and e-payments
  • connectivity is becoming the norm
  • for most people social is (once again) about conversations