Children’s app Firefly settles case with CARU over violating guidelines and COPPA
Firefly Games agreed to settle with Children’s Advertising Review Unit (CARU) in a case where CARU had found the company had violated Children’s Online Privacy Protection Act (COPPA) by inaccurately explaining its privacy practices. The company agreed to take corrective action to address CARU’s concerns.
During routine review, CARU found the LOL Surprise! Room Makeover app by Firefly that featured dolls and characters intended for children and animated characters, also included content directed to adult users. As the app had a “mixed audience” the app needed to comply with the guidelines of CARU and also COPPA.
Responding to CARU’s allegation, Firefly Games had argued that the app had passed Google’s review process for family advertising however CARU found this unpersuasive, stating “that an app developer cannot rely on a platform’s guidelines or requirements as a substitute for complying with the CARU Ad Guidelines.”