CES 2026 to feature LG’s new AI-driven in-car platform
Qualcomm’s Snapdragon Cockpit Elite powers LG’s latest in-car AI platform.
LG Electronics will unveil a new AI Cabin Platform at CES 2026 in Las Vegas, positioning the system as a next step beyond today’s software-defined vehicles and toward what the company calls AI-defined mobility.
The platform is designed to run on automotive high-performance computing systems and is powered by Qualcomm Technologies’ Snapdragon Cockpit Elite. LG says it applies generative AI models directly to in-vehicle infotainment, enabling more context-aware and personalised driving experiences.
Unlike cloud-dependent systems, all AI processing occurs on-device within the vehicle. LG says this approach enables real-time responses while improving reliability, privacy, and data security by avoiding communication with external servers.
Using data from internal and external cameras, the system can assess driving conditions and driver awareness to provide proactive alerts. LG also demonstrated adaptive infotainment features, including AI-generated visuals and music suggestions that respond to weather, time, and driving context.
LG will showcase the AI Cabin Platform at a private CES event, alongside a preview of its AI-defined vehicle concept. The company says the platform builds on its expanding partnership with Qualcomm Technologies and on its earlier work integrating infotainment and driver-assistance systems.
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