Bluesky joins the short-video frenzy

As TikTok’s position in the US faces challenges, Bluesky has unveiled its new vertical video feed, adding fresh competition to the short-video market.

Bluesky’s user base exceeds 25 million, presenting new challenges for the decentralised social media platform.

Bluesky has launched a vertical video feed, positioning itself as a competitor in the short-video space amidst uncertainty surrounding TikTok’s future in the US. This new feature is accessible via the Explore tab and allows users to scroll through trending videos by swiping up. For convenience, users can pin the feed to their home screen or add it to their list of custom feeds.

Acknowledging developers building TikTok alternatives, Bluesky highlighted emerging platforms such as ‘Tik.Blue’ and ‘Skylight.Social,’ which are currently in early development stages. These efforts align with Bluesky’s growth, as the platform has surpassed 28 million users.

Other platforms are also leveraging TikTok’s precarious situation. Elon Musk’s X recently introduced a vertical video feed, while Meta unveiled Edits, a video editing app to rival ByteDance’s CapCut. Bluesky’s latest move highlights a broader shift among social networks seeking to capture the short-video audience in the US and globally.