Binance targets Greece as EU gateway
Greece is emerging as the exchange’s EU hub, with a MiCA licence set to unlock passporting rights before the 2026 deadline.
Efforts to secure a foothold in Europe have led Binance to select Greece as its entry point for operating under the EU’s Markets in Crypto-Assets framework. A licence would let the exchange offer services across the European Union when the rules take effect in July 2026.
Strategic considerations outweigh speed in the decision. Co-chief executive Richard Teng cited workforce quality, safety, and long-term growth potential as decisive factors, even though several larger EU economies have already issued more licences.
Regulatory attention continues to shape the company’s trajectory. Founder Changpeng Zhao remains a shareholder, as leadership says reforms aim to make the platform one of the most regulated exchanges globally.
Expansion plans unfold amid turbulent market conditions. Bitcoin’s prices remain well below last year’s highs, dampening retail sentiment, yet institutional participation has remained resilient, supporting liquidity amid volatility.
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