Banks and fintechs turn to Visa as stablecoin infrastructure matures

Visa has launched a Stablecoins Advisory Practice through its Visa Consulting & Analytics unit, reflecting rising institutional interest in stablecoin-based payment infrastructure. The service aims to help banks, fintech firms, merchants, and enterprises assess strategy, market fit and implementation.

The move comes as the global stablecoin market exceeds $250 billion in value and emerging reports of an annualised stablecoin settlement run rate of $3.5 billion as of late November. According to the company, demand is rising among financial institutions exploring faster and lower-cost payment rails.

Visa Consulting & Analytics will offer services ranging from market education and strategy development to use case sizing and technical integration. The programme draws on Visa’s network of consultants, data scientists and product specialists to support clients navigating regulatory and operational complexity.

Several financial institutions have already participated in early engagements, citing the need for clearer frameworks as stablecoins gain traction in cross-border payments and digital finance. The advisory practice reflects broader efforts to support responsible adoption alongside emerging standards.

Visa has previously piloted stablecoin settlement using USDC and now supports more than 130 stablecoin-linked card programmes across 40 countries. The company is also testing stablecoin-based pre-funding for international payouts.

Would you like to learn more about AI, tech, and digital diplomacy? If so, ask our Diplo chatbot!