Enterprises test AI agents in Jira as Atlassian expands automation

Atlassian has launched ‘agents in Jira‘, a new feature designed to help teams manage AI agents alongside human employees within its project management platform. The update, now available in open beta, allows organisations to assign tasks to digital agents from the same dashboard used for staff.

Enterprises can allocate tickets, set deadlines, and track progress for AI agents in the same way they would for human team members. Agents can also be introduced mid-project, offering greater flexibility in how automation is deployed across workflows.

Tamar Yehoshua, Atlassian’s chief product and AI officer, said the aim is to provide visibility and coordination as AI systems take on more operational tasks. Bringing human and AI work into one interface is intended to reduce fragmentation rather than add to it.

Concerns have grown that AI agents may increase complexity instead of efficiency. Atlassian argues that integrating agents directly into Jira helps maintain oversight and structure, preventing additional tools from creating parallel systems and administrative overhead.

The company sees the feature as an early step in embedding AI across its software suite. As enterprises assess returns on AI investment, the ability to compare agent and human performance within shared workflows may influence how automation strategies evolve.

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