Apple outlines health technology strategy in a new report
A new report published by Apple Inc identifies for the first time the company’s comprehensive view of its approach to healthcare markets since it began releasing health features such as a medical records storage system on iPhones. The report outlines the four pillars of Apple’s health and fitness features: 1) giving users a central and secure place to store and view their health data in the Health app, 2) offering features that enable Apple Watch to act as an intelligent guardian for users’ health, 3) offering features that help users improve their everyday health and fitness for better health outcomes, and 4) fueling innovative third-party health and fitness apps with developer tools. To this aim, Apple started partnering with institutions such the Stanford University School of Medicine to conduct large-scale formal medical studies. ‘Our vision for the future is to continue to create science-based technology that equips people with even more information and acts as an intelligent guardian for their health, so they’re no longer passengers on their own health journey,’ wrote Apple chief operating officer Jeff Williams in the report.