Apple integrates ChatGPT to enhance Siri and user experience
Apple enhances its devices with ChatGPT amid the peak holiday sales period.
Apple has begun rolling out ChatGPT integration into its devices, enhancing the Siri voice assistant with advanced AI capabilities. The update, part of Apple’s latest operating system releases for iPhones, iPads, and Macs, enables Siri to handle complex tasks like analysing documents and generating written content across supported apps.
The AI-powered Writing Tools feature also lets users create text and generate images. Available on newer iPhones, iPads, and Macs, the update coincides with the critical holiday shopping season, a key sales period for Apple.
The integration aims to boost sales of the latest iPhone models amid investor concerns about the iPhone 16’s performance. Apple’s AI-driven features are positioned to make its devices more versatile and competitive in the growing artificial intelligence market.
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